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From garage startup to factory providing jobs

Award recognition opens new doors for young Buswana Creations founder

Amandla Buswana, founder of Buswana Creations which was established in 2022
CAREERS Amandla Buswana, founder of Buswana Creations which was established in 2022Picture: SUPPLIED

What began on a broken ironing board in her mother’s garage has grown into a fully operational factory for Amandla Buswana, a 30-year-old entrepreneur building a manufacturing business in KuGompo City.

Buswana is the founder of Buswana Creations, a uniform manufacturing company based in Arcadia Park that now supplies schools, businesses, banks, churches and funeral homes.

Her journey into fashion and entrepreneurship began long before the business was formally established.

Born and raised in KuGompo City, she attended Southern Primary School before moving to St Anne’s Primary School, where she completed her foundation phase.

She later matriculated from Beaconhurst High School.

After school, she followed her passion and enrolled at the Durban University of Technology to study fashion design and textiles.

“I was always creative,” she said.

“In school, I would alter the uniforms of my classmates for a small fee, adding trims or changing the design to match what was popular at the time.”

That early creativity laid the foundation for what would later become her business.

Buswana Creations was established in 2022, but its roots go back to far humbler beginnings.

“My mother’s broken ironing board was my workspace for more than a year,” she said.

“I then moved into the garage, where I slowly built a small setup and hired one person to help with sewing.”

When Covid-19 forced Sharon and Clifford Samuels to close their Nahoon Beach guest house, the couple were left facing an uncertain future. Rather than retire quietly, they decided to start again — this time by turning a lifelong passion for baking and hospitality into a small business that now supports dozens of local producers. With experience in baking and catering, the couple opened “Oh Crumbs”, a shop specialising in confectionery and preserves, in KuGompo City (formerly East London). Sharon’s daughter, Jessica, said the idea grew out of their combined skills. “My mom is a very good baker and makes excellent preserves, and my dad spent many years in the hotel industry, so he understood the catering side,” she said. Clifford’s career included years with the Southern Sun group, as well as time at a hotel in Umhlanga Rocks. “I worked for Southern Sun group for many years, under the then boss Peter Bacon, and then resigned to join another hotel in Umhlanga Rocks, the Cabana. A little while after I had gotten comfortable in the new job, Southern Sun purchased it, so I signed up with the group again,” he said. Jessica, who had been working as a teacher, later joined the business after the family faced health challenges that forced them to slow down. “After a few discussions we decided to open a shop selling a range of confectionery and preserves which I made,” Sharon said. It is a great feeling to be able to support people who are also contributing to the business with their products Finding the right premises proved challenging, but the family eventually secured a space on Old Transkei Road after a lease was reconfigured. Not long after opening, local bakers began approaching the shop to supply their products — turning “Oh Crumbs” into a platform for small-scale producers. Jessica left teaching to join the business full time and became both an employee and shareholder. “It really suits my personality. I’m a people’s person and I enjoy helping customers choose from the range. I also enjoy interacting with the bakers who supply us,” she said. Today, the shop works with about 60 local bakers, many of whom have grown their businesses through the partnership. The family says some of the most rewarding moments have come from seeing suppliers succeed. “We had one baker who would wake up early to bake fresh scones and sell them at a bus stop in Mdantsane,” Clifford said. “She was both a good baker and a great salesperson. Her employer later allowed her to use the kitchen, and she began supplying us regularly. She now runs a thriving business.” In another case, a baker who began supplying the shop was paid R3,000 for her first month’s sales. “She burst into tears,” Clifford said. “She had never seen that amount of money from her own work before.” He said the woman has since used her income to support her family, including contributing towards her child’s studies at university. “It is a great feeling to be able to support people who are also contributing to the business with their products,” he said. Four years after opening, “Oh Crumbs” has become a network connecting local producers with customers and opportunities. For the Samuels family, what began as a response to a setback has grown into a business built on community, resilience and shared success. Click here to join the Daily Dispatch’s WhatsApp channel and get the latest news delivered straight to your phone Daily Dispatch

With no financial backing or inherited resources, she had to build the business from scratch.

She outsourced some of the work, saved consistently and reinvested every cent into growing the company.

“It wasn’t easy, but I had a clear goal and a sense of urgency.

“I knew I had to make it work,” she said.

That persistence has paid off.

What started as a small home-based operation has grown into a functioning factory, creating jobs and expanding its client base.

A major breakthrough came last year when Buswana won first place in the Eastern Cape at the Hollywoodbets Bambelela Awards.

The recognition brought new visibility to her business and opened doors for growth.

“I was honoured to receive the award in the presence of leaders such as premier Oscar Mabuyane and Buffalo City Metro mayor Princess Faku,” she said.

“It validated the work I have been putting in and helped position my business on a larger platform.”

The award also accelerated the development of her factory, giving her the momentum to scale up operations.

If you have a vision and you are willing to work for it, it is possible to build something meaningful
Amandla Buswana, founder of Buswana Creations

Despite the growth, Buswana remains focused on consistency and continuous improvement.

She draws inspiration from everyday experiences, with a strong appreciation for quality and attention to detail.

“I am inspired by art, travel and the world around me,” she said.

“Creativity needs exposure and freedom.

“Seeing different places helps me think differently and improve what I create.”

Those close to her describe her as disciplined and driven — qualities she believes are essential in business.

“My mother says I do not tolerate excuses, but I think that is part of what keeps me going,” she said.

At the core of her approach is a strong sense of responsibility, both to her business and to the people it supports.

As a first-generation entrepreneur, Buswana hopes her story will inspire others, particularly young people who feel limited by their circumstances.

“I started with nothing, but I stayed committed,” she said.

“If you have a vision and you are willing to work for it, it is possible to build something meaningful.”

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